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Lacoste

A love for the game, a passion for innovation and a certain French Elegance. Since 1933, the story of Lacoste has mirrored that of its founder, Rene Lacoste, the French tennis legend who revolutionised the everyday wardrobe.
The Crocodile: After a Davis Cup match in Boston, an American journalist baptises Rene Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase.
Lacoste eyewear compliments a relaxed, classy and comfortable lifestyle, a reputable symbol of relaxed elegance.