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Vintage Eyewear Press Release

September 22, 2016

Vintage Eyewear Press Release

NOSTALGIA ... NOW

 

First to see sunglasses as fashion accessories ... first to work alongside fashion houses to create one-off pieces for the catwalks ..... first to appear in Vogue, and first to be endorsed by celebrities and Royals.  Oliver Goldsmith pioneered a whole new concept ….. Eyewear as fashion statement.  From butterfly frames and tennis racquets to TV screens, all overtly striking.  All signature Oliver Goldsmith.

Think 20th Century icons.  Audrey Hepburn in the big white glasses that framed her elfin face. Think Michael Caine, Peter Sellers, Princess Grace of Monaco.  Think cult films.  The Ipcress File, Charade and Two for the Road.  They've all got one thing in common.  Oliver Goldsmith. In the second half of last century, when it came to eyewear, Oliver Goldsmith was synonymous with stars and style.

In the 70s and 80s, South African 'dedicated followers of optical fashion' could hardly wait for the next visit of Andrew Oliver Goldsmith to our shores.  At that time, collectors Sharon Lane Crawford and Gary i. Crawford started to build their OG frame collection, which now numbers several hundred.  The collection is said to be more than twice as large as that of the Victoria & Albert Museum.

Two decades in the United States saw their collection of iconic 70s and 80 frames expand to include Christian Dior, Liz Claiborne, Anne Klein, Silhouette, Emmanuelle Khanh, Laura Biagiotti, Anglo American, Colors in Optics, Tura, Porsche and Alpina classics.

Carefully stored for up to 40 years, it seemed a great pity for these unworn "new" eyewear models not to grace the faces of those who really admire iconic design.

As a result of a mention of the collection to George Levin, founder of Vision Works, a carefully selected 70 frames will be featured at the progressive optical chain's Nicolway, Bryanston, store from Saturday, 1 October 2016.

Included will be the OG classics: 'Hex', 'Oops', 'Bharti', 'Milan', 'Roscoe', and many others.

Also being featured will be the Stevie Wonder signature 'Alpina M1' and large rectangular 'Nina Ricci.'

Never before in South Africa have so many iconic vintage frames been available.

The Vision Works slogan, "Love Your Eyes," will definitely touch a nostalgia nerve when you see the frames for yourself.

#LoveYourEyes

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