PIONEERING STYLE MEETS PIONEERING TECHNOLOGY WITH NEW RAY-BAN PRESCRIPTION LENSES
Marrying innovative lens technology with frame design has been the core of the Ray-Ban brand for decades. In 2017, Ray-Ban is going one step further, offering lenses that allow Ray-Ban lovers to combine the style they love with the prescription they need. Launching first in Italy and globally by the end of 2017, prescription lenses are a natural extension of the brand. Each pair of Ray-Bans can now be made unique to its owner.
Thanks to the highest technologies and quality control Ray-Ban doesn't only ensure your favourite frames are perfectly fitted with our authentic prescription lenses; they also adapt your prescription to the frame you chose. Through a tolerance control, which is carried out through every step, Ray-Ban makes sure your vision correction needs are seamlessly married to the Ray-Ban designs you like the most.
Ray-Ban's new lenses guarantee better vision, thanks to Digital Surface Technology (DST). This pioneering process has enabled Ray-Ban to create certified high-quality lenses that push the boundaries of optics technology. Digitally built lenses are tailor-made to your specific vision correction requirements, providing clearer vision and alleviating eye strain.
No one knows Ray-Ban frames like Ray-Ban. With decades of lens manufacturing expertise, they have fine-tuned the fitting process so that each lens is cut to perfectly to fit its frame.
The new prescription glasses look identical to the classics. From the iconic Ray-Ban Wayfarers to the newest designs, each is completely adaptable to the wearer’s visual needs. Ray-Ban knows you love the wide variety of lens colours they offer: with this new Ray-Ban service you can combine prescriptions seamlessly with your signature style. With colours ranging from standard g-15 to ash and gradients, each pair of prescription Ray-Bans is completely authentic to the original designs.
No pair of Ray-Ban’s would be complete without our unique stamp of authenticity. Just like Ray-Ban’s regular lenses, prescription lenses feature the Ray-Ban logo in the corner of the right lens, with the Ray-Ban initials engraved on the left.
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