In 2013, a select group of eyewear experts with over 150 years of combined industry experience, founded the Swiss Eyewear Group INVU. The result was INVU ultra polarized being brought to market with the clear objective of launching the next generation global polarising brand. The combination of outstanding lens performance with state-of-the-art product design offers customers an exceptional and unique experience.
INVU (“in-view” or “I envy you”) products are currently distributed in more than 55 countries worldwide including Italy, Russia, the UK, France and Spain. Launches have recently occurred in the USA, Scandinavia and Asia. Swiss Eyewear Group Director Business Development International Markets, Rebecca Harwood-Lincoln: “INVU offers high commercial potential for travel retail combining a trendy, relevant brand name with a Swiss quality promise and ultra-polarised lenses – bringing together fashion, product performance and quality into one clear proposition.”
What sets INVU products apart from other sunglasses is the nine-layer technology used to create the lenses. These layers include a polariser, colour enhancers, UV-absorbers, impact absorption layers and hard coatings. The result is crystal-clear, glare-free vision with improved colour contrasts, less eye-fatigue and a better perception of detail. Efficient UV absorbers that eliminate harmful UV-A and UV-B light up to 400 nanometres have also been included in the INVU products’ make-up.
Reasonably priced, extremely fashionable and unrivalled technology all add up to an amazing product, designed to offer full protection for the eyes. One would be hard pressed to find a better combination of elements in one pair of sunglasses.
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24 - 27 November